Agents-

Following-up with leads is how to get new business, but how you follow-up with your leads dictates whether that consumer stays a “lead” or turns into a prospect or client.  Here are some tips in making the most of how you follow-up with your leads.

1.       Follow-up immediately – Every minute that you don’t follow-up with the lead someone else can, or the consumer may take it upon themselves to contact an agent directly.

2.       Try all avenues – If you try to contact the lead via phone and it doesn’t work, try e-mail, then try the White Pages – a user may have inadvertently mistyped their number or e-mail address – don’t just try one avenue and then give up.

3.       Ensure that leads are being delivered to you – add e-mail addresses where leads come from to your “Safe Senders” list to guarantee that these time sensitive leads aren’t being sent to a Junk or Spam folder.

4.       Contact old leads – Just because a lead is a month or a year old doesn’t mean that they’re not a viable contact.  This person may have never completed a real estate transaction and is still looking for a property or waiting for the right time to sell.  Follow-up with these leads with an e-mail or phone call, you have them in your database, use them!

These 4 tips will assist you in making the most of each and every lead that you receive, immediate contact and by multiple methods is the key to getting in front of the consumer and winning their business so try everything available to you.

Good luck.

Most of the leads we are getting are lookers as to what e-agent is.  They have a vague idea they may want lake property.  I have followed up on every lead, sent lake books, and continued to send new listings.  I will have been with e-agent one year in February, spent close to 7,000 and not one sale!!!!!!

Sally-

Thanks for your response; as you're probably well aware very few consumers are completing real estate transactions over the past two years and it is difficult to get approved for a loan - these issues are most likely why you have not been able to close a deal yet.

Continue to keep in touch with the leads that are being generated through e-Agent and try to figure out what these leads need to enter into a transaction and you should be more successful.  Assume that your competitors are offering these consumers and others a discount or financial/closing incentive to get their business, if you're not at least matching what other agents are providing it is going to continue to be an uphill battle for you.

Good luck.