NAR did a study on the home buyer and here's the stats for you fellow realtors...

It takes 4.8 weeks for the consumer to be ready for more contact from a realtor.

52% of those consumers prefer EMAIL contact only.

88% expect an immediate response.

You need 11-17 touches (email, mail outs, etc) for the average consumer to remember your branding.

This last one hurts- Realtor lose 40% of there contacts every year! WOW!

Very telling stats and also very scary.  Thanks (I think) :-)

Interesting stats there Heather!  Very true too!

Hi RealEstateGuru,

I think what they mean is that consumers expect agents to be quicker to respond. As a consumer, I am bad about that too. If I am surfing the website and I don't get what I want from a website, I move on to the next website. Same is true for me if I am filling out information on a website for vacation rentals for example. If I fill out a form requesting more information on that dream vacation rental and I do not hear back from that person for days or weeks, they lose a little creditability with me. It gets a little tricky with real estate leads for agents sometimes. Say you happen to check your email at 11pm at night and you realize that you have a lead, do you contact them at that time? I certainly don't. I have to sleep sometime. But, you betcha that is the first person I am calling in the morning!